The Italian Market Festival is held in one of Philadelphia’s most established neighborhoods—the stretch of South Ninth Street in South Philadelphia, now known as the 9th Street Italian Market. This area just south of Center City Philadelphia has always been a multicultural and vibrant mix of people and businesses. In recent years the Italian Market area has started to attract an upscale population. New condos, restaurants and coffee houses are filling the area. The festival originated in 1971, and was revived for 2003 with a flavor of the old and in keeping with the new face of 9th Street. This is a perfect location for a craft festival.